The Rise of Illegal Streaming Services : the Importance of User Experience
In the past, accessing paid video content was often inconvenient, leading many users to rely on torrent sites and illegal file-sharing platforms to watch movies and dramas. Although it was illegal, many people turned to these methods due to the cumbersome nature of legitimate platforms. The emergence of Netflix revolutionized the industry by providing a subscription-based streaming service with a user-friendly interface and an affordable price. As a result, illegal downloads significantly decreased. However, as more platforms like Disney+, Hulu, Amazon Prime, and HBO Max entered the market, content became increasingly fragmented, leading to user fatigue. This fragmentation has led to the resurgence of illegal streaming sites that consolidate content from multiple OTT platforms, offering a Netflix-like experience. Despite efforts by OTT service providers and governments to crack down on these sites and protect intellectual property rights, illegal streaming continues to flourish. M...